Most Popular Poker Machines In Australia
Poker machines were legalised in New South Wales in 1956; the ACT in 1976; Victoria and Queensland in 1991; South Australia in 1992; Tasmania in 1997; and the Northern Territory in 1998. They are banned in Western Australia, except in the casino.
There are 196,900 poker machines in Australia; 95,012 are in NSW, with a further 46,663 in Queensland and 28,860 in Victoria. In comparison, there are just 16,440 pokies in New Zealand and 97,161 in Canada.
Australia has the most poker machines per person of any country in the world (excluding gambling destinations dominated by the casino industry like Macau and Monaco), with one machine for every 114 people.
In 2013–14, Australians lost A$11 billion on poker machines in clubs and hotels. A further A$1.5 billion is estimated to have been lost on poker machines in casinos. That’s a total of around A$700 per adult per year.
Australians lose more on gambling than any other nation, mostly because of poker machines. In 2014, Australians lost more than US$1100 per capita, compared with less than US$600 in New Zealand and the US, and less than US$500 in Canada and Britain.
In 2013–14, state and territory governments raised A$3.2 billion in taxes on poker machines in clubs and hotels – that’s 5% of state-levied tax revenue.
Between 20% and 30% of Australian adults play poker machines at least once a year (except in Western Australia). The 4% who play weekly are conservatively estimated to lose an average of A$7000 to A$8000 per year.
It’s easy to lose A$1500 per hour playing poker machines at their maximum bet size and maximum speed. Because poker machine returns are unpredictable over the short term, gamblers playing in this way could lose a greater or lesser amount.
The average poker machine in clubs and hotels makes A$56,000 per year. Some machines are much more profitable, with pokies in several venues in Victoria making more than A$200,000 each.
Poker machines have minted a select few super rich, such as James Packer (net worth A$6,080 million), Len Ainsworth (net worth A$1,840 million), Bruce Mathieson (net worth A$1,160 million), Arthur Laundy (net worth A$310 million) and the Farrell family (net worth A$275 million).
Poker machines are concentrated in Australia’s poorest suburbs. In Western Sydney’s relatively impoverished Fairfield, each adult lost an average of A$2340 on the pokies in 2010-11; in wealthy Ku-ring-gai and Willoughby, poker machine losses were just A$270 per adult.
In 2010, the Productivity Commission estimated that there were around 115,000 “problem gamblers” in Australia, who account for 40% of losses on poker machines. People who live closer to poker machine venues are more likely to experience gambling problems.
Around 30% of people who play poker machines weekly are problem gamblers or are “at risk” of becoming problem gamblers. In WA, where poker machines are only allowed inside the casino, the rate of problem gambling is one-third of that in the rest of the country.
Aside from banning poker machines outside casinos, the most promising harm-minimisation measures include reducing maximum bet limits and requiring gamblers to set a limit before they begin playing (pre-commitment).
Poker machine reform is popular in Australia: 70% of people agree that gambling should be more tightly controlled and 74% agree that people should be limited to spending an amount they nominate before they start gambling.
This article is part of our special package on poker machines. See the other articles here:
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Do you know that Australia also is the manufacturer of Pokies Machines. Being a famous country where pokies are widely played it is proud to know that Australian Industry for Pokies Machines is also growing.
There are number of companies making pokie machines, but in terms of major industry players, there are only three. These are Aristocrat, IGT and Konami. Of these three, Aristocrat is the most prominent although International Game Technology and Konami are quite well represented in casinos and pubs around the nation.
There were other prominent brands in the 1990s, such as Universal and Jubilee, but these have now largely disappeared. Let us learn about six popular brands in the Australian poker machine industry.
Aristocrat
Website: www.aristocrat.com.au
Aristocrat was founded in 1953, only three years before pokies were legalised in New South Wales. The Clubman was the first machine to come off production lines, and the Clubmaster followed a few years later. In 1984, the first “modern day pokie machine” was released by Aristocrat, changing the image of gambling in Australia and cementing Aristocrat’s position as the leader in the Australian industry.
They are now known for outstanding product performance in more than 200 jurisdictions around the world. Their diverse portfolio extends from electronic gaming machines (EGMs) and interactive video terminal systems through to online content distribution in regulated markets and complete gaming solutions for players.
International Game Technology(IGT)
Website: www.igt.com.au
International Game Technology started operating as early as the 1950s from United States. Its appearance in Australian gaming industry came in 1981 and made a move into the slot machine business.
Being a major player in the American slot machine industry, being the number one manufacturer of slot machines in the USA are now making inroads into the Australian market and have a number of successful and popular games, the best known probably being Cleopatra.
Konami
Website: www.gaming.konami.com
As leading innovators of slot machines and gaming enterprise management systems for the global gaming market, Konami Gaming, Inc. and Konami Australia Pty Ltd have been creating big waves in the gaming industry. Built on a rich heritage, the two companies are subsidiaries of the world-renowned entertainment developer KONAMI CORPORATION that was founded in Osaka, Japan, in 1973 by Mr. Kagemasa Kozuki. Even Konami’s tagline, Born from fun, is no exception.
Commencing as a manufacturer of gaming machines in Australia in 1996, it has expanded its market with machine exports to New Zealand, Malaysia, Philippines, South Africa, South Korea and more. Some of their more well known and popular games are Incan Pyramid and Money in the Bank.
Aruze Gaming
Website: www.aruzegaming.com
Aruze Gaming is a Japanese global entertainment company that was established in 1969. Aruze Gaming now manufacture pokies for the Australian, United States of American and South African markets.
Ainsworth Game Technology
Website: www.ainsworth.com.au
Len Ainsworth left Aristocrat in 1995 and founded Ainsworth Game Technology. Two of the more popular games of Ainsworth Game Technology are Aztec Fortune and Inca Reef. Today, with global vision and exceptional leadership, Ainsworth is able to provide the global gaming market with its outstanding range of gaming technology and game combination software.
WMS Gaming
Website: www.wms.com
WMS Gaming Inc. announced in 2014 of its expanding commercial activities in Australia. WMS plans to increase its Australian presence in New South Wales and other states and territories by expanding its Sydney office and offer an innovative product portfolio that is tailored to Australian players, which is expected to enhance the player experience. Williams Gaming is one of the largest brands currently manufacturing games for the United States market. WMS is a subsidiary of WMS Industries, which became a wholly owned subsidiary of Scientific Games Corporation in 2013.